Brands I've worked with.
Fifteen years working across fashion, travel, and hospitality — from full creative direction to editorial content for some of the world's most recognisable names.
Art Direction · Copywriting · Visual Arts
Four Seasons
As Creative Director and Copywriter, I developed the full concept for the newly reopened Muzsa Bar inside the Four Seasons. With its beautiful Art Deco interiors as the centrepiece, I created the overall story and tone for Muzsa, presenting it as a modern and elegant retreat. I wrote content for the magazine feature, and developed the main storytelling framework that defines the guest experience.
Art Direction · Copywriting · Visual Arts
The Ritz-Carlton
Following the hotel's 2016 reopening after extensive renovations, the project focused on promoting Deák St. Kitchen, the Ritz-Carlton's in-house restaurant. I oversaw art direction, copywriting, and visual content, producing the full digital edition and crafting promotional assets for cross-platform social media campaigns.
Art Direction · Copywriting · Visual Arts
Dr. Martens
I designed, directed and styled the full magazine issue devoted to Madrid's vibrant Lavapiés barrio, showing how Dr. Martens' iconic vintage models sync with the neighbourhood's energy and fashion-meets-city vibe. I worked closely with the photographer, wrote all the editorial content, and directed the visual story — showing how the shoes reflect both the spirit of the neighbourhood and a sense of identity.
Copywriting · Visual Art
Berlin Fashion Week
Berlin Fashion Week takes place twice a year, showcasing top designers and emerging talent. I conceptualised, created, and delivered the full digital magazine, overseeing research, writing, and managing a creative team. I also produced shareable content for social media, extending the magazine's reach and impact.
Copywriting · Visual Art
Budapest Central European Fashion Week
BCEFW showcases the best Hungarian and regional fashion designers, emerging brands, and young talent. I conceptualised, created, and delivered the full digital magazine, overseeing research, writing, and managing a creative team. In addition, I produced shareable content for social media, amplifying the magazine's reach and impact.
Copywriting · Visual Art
Pitti Immagine
Pitti Uomo is the world's leading platform for men's clothing and accessory collections. I conceptualised, created, and delivered the full digital magazine, managing research, writing, and a creative team. In addition, I produced shareable social media content, amplifying the magazine's reach and engagement.
Copywriting · City Insider Content
Qatar Airways — Oryx
Oryx is Qatar Airways' online and in-flight magazine, showcasing travel destinations worldwide. I contributed insider content on Budapest, including curated itineraries and local tips to help travellers experience the city like a local.
Copywriting · City Insider Content
easyJet Traveller
EasyJet Traveller is an in-flight magazine covering travel destinations across Europe. I'm a regular contributor, creating authentic insider content on Budapest, highlighting both iconic sights and hidden local gems.
Scriptwriter · Art Direction
Google Local Guides
Google Local Guides is an official Google program where you can share firsthand local experiences and help local businesses thrive. For the episode "Fashion Hunting in Budapest," I selected the fashion stores, wrote the script, and supported art direction on set.
Art Direction · Copywriting · Visual Arts
Palacio de Villapanés
I led the creative concept and wrote all copy for the magazine feature of Palacio Villapanés, a historic 18th-century palace turned luxury hotel in Seville. Focused on highlighting its grand patios, high ceilings, and rooftop pool, crafting a narrative that blends the hotel's rich history with modern luxury.
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