Eight young talents selected by an international jury of fashion experts received an opportunity to gain insight in preparing their collection for lunch. This included a professional photoshoot and an exclusive video of their fashion collection. In addition, the talents gained access to EFA’s mentoring program that includes lectures on new technologies, innovations, e-shop setup, and successful PR and brand building. Designers had also the possibility to attend one on one conversations with fashion experts during which they got the necessary support to launch their own brand.