A lot of people type “personal shopper” into Google when what they actually need is a personal stylist. Or the opposite. The two get used interchangeably, but they’re not the same thing, and booking the wrong one wastes your time and sometimes money too.
A personal shopper buys clothes for you, often without you there. A personal stylist works with you — your body, your existing wardrobe, your actual life — and builds a plan around it.
I’m a personal stylist. I offer two services that cover different problems: a styling session and a fashion tour. Here’s the real difference.
Styling Session
This is for people who have a genuine problem with their wardrobe. You don’t know how to dress for your body type. You can’t mix and match what you already own. You’ve lost your sense of style, or never quite found it.
I come to your home, or we do it virtually if you’re not in Madrid. Before we meet, you fill in a questionnaire so I already know your habits, your struggles, your goals.
In the session, I do a full style analysis: body type, what actually fits you, a wardrobe check. We build around 20 outfits from clothes you already own. We clear out what doesn’t serve you. I give you a list of what’s missing and where to find it, including specific shop recommendations.
The point isn’t “this looks pretty on the hanger.” The point is what suits you. That’s the whole reason this comes before shopping, not after.
Fashion Tour
This is for people who don’t have a wardrobe problem — they want new clothes. Visiting Madrid and want something made in Spain. Living in Madrid and bored of the same shops. Need something for a specific occasion. Just want to discover new designers and concept stores.
Same principle applies: you fill in a questionnaire first, so I know your style and what you’re looking for. Based on that, I curate 5 to 6 stores and we spend about 3 hours going through them together. You try things on, I tell you honestly what works, we find pieces you’d never have found on your own.
Which One Do You Need
If you have a real problem — wrong fits, a messy wardrobe, no clear sense of style — start with the styling session. Shopping before you understand your body and what you own just adds more wrong pieces to the pile. The fashion tour makes much more sense after the session, once you actually know what you’re looking for.
If you already know your style and just want to add to it, find something for an occasion, or explore Madrid’s shops with someone who knows where to look — go straight for the fashion tour.
Some clients do both. Session first, tour after. Others only ever need the tour. Depends where you’re starting from.
